PT. Partria Design Nusantara is a holding company that designs, builds and runs consumer brands. Each one starts from Indonesian materials, skills and places, and each one is held to the same test: it has to be good for the people who make it and for the land it comes from.
Building brands in Indonesia
Two bases, one team
Indonesian growers, makers and staff
We are a design company first. Our team takes an idea from the first sketch to a product on the shelf or a service people book, and then we stay to run it. Every brand in the group shares our studio, our supply relationships and our back office, which lets each one stay small and focused while drawing on the experience of the whole.
Our founders have spent many years starting and running enterprises in Indonesia, alongside academic work on sustainable business and community development. That mix shapes how we operate. We test ideas in the field, measure what they do for people and places, and keep what works.